Privacy and Cookies Policy
2. The personal data that we collect
2.1 In this Section, we have set out the general categories of personal data that we process and, in the case of personal data that we don’t obtain directly from you, information about the source and specific categories of that data.
2.2 We may process data enabling us to get in touch with you. The contact data may include your name, company/employer’s name, address, phone numbers, email ID, or any financial details.
2.3 We may process account data which may include your account identifier, name, email address, business name, account creation as well as modification dates, website settings, and marketing preferences. The primary source of the account data is generated by our website. If you log in to our website using a social media account, we will obtain elements of the account data from the relevant social media account provider.
2.4 We may process the profile data which may include your name, address, telephone number, email address, profile pictures, gender, date of birth, relationship status, interests and hobbies, educational details, and employment details. If you log into our website using a social media account, we will obtain elements of the profile data from the relevant social media account provider.
2.5 We may process customer relationship data that may include your name, the name of your business or employer, your job title or role, your contact details, your job classification/categorization, within our customer relationship management system, and information contained in or relating to communications between us and you, or between us and your employer The source of the customer relationship data is powermetrics.
2.6 We may process the service data which may include information like credit card payment details and other payment details. The source of the service data is powermetrics.
2.7 We may process transaction data which may include information like your name, your contact details, your payment card details, or other payment details and transaction details. The source of the transaction data is you and powermetrics.
2.8 We may process communication data which may include information like IP address, domain name, browser name and version, operating system, location, communication, and weblogs, amongst other sets of data.
2.9 We may process usage data which may include information like your IP address, geographical location, browser type, and version, operating system, referral source, length of visit, page views, and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is powermetrics.
2.10 Please do not supply any other person’s personal data to us, unless we prompt you to do so.
3. Purposes of processing and legal bases
3.1 We have set out the purposes for which we may process your personal data and the legal bases of the processing.
3.2 Operations – We may process your personal data to operate our website. The processing and fulfilment of orders, providing our services, supplying our goods, generating invoices, bills and other payment-related documentation, and credit control. The legal basis for this processing is our legitimate interests, namely the proper administration of our website, services and business.
3.3 Publications – We may process the account data, profile data, and/or service data to publish such data on our website and elsewhere through our services in accordance with your express instructions. Our legitimate interests, namely the publication of content in the ordinary course of our operations.
3.4 Relationships and communications – We may process the contact data, account data, customer relationship data, transaction data, and/or communication data to manage our relationships, communicating with you (excluding communicating for the purposes of direct marketing) by email, SMS, post, fax and/or telephone, providing support services and complaint handling. The legal basis for this processing is our legitimate interests, namely communications with our website visitors, service users, individual customers, and customer personnel, the maintenance of our relationships, enabling the use of our services, and the proper administration of our website, services, and business.
3.5 Personalization – We may process the account data, service data, and/or usage data to personalize the content and advertisements that you see on our website and through our services to ensure that you only see material/content that is relevant to you. Our legitimate interests, namely offering the best possible experience for our website visitors and service users.
3.6 Direct marketing – We may process contact data, account data, profile data, customer relationship data, and/or transaction data for the purposes of creating, targeting, and sending direct marketing communications by email, SMS, post, and/or fax and making contact by telephone for marketing-related purposes. Our legitimate interests, namely promoting our business and communicating marketing messages and offers to our website visitors and service users.
3.7 Research and analysis – We may process your usage data, service data, and/or transaction data for the purposes of researching and analyzing the use of our website and services, as well as researching and analyzing other interactions with our business. Our legitimate interests, namely monitoring, supporting, improving and securing our website, services, and business generally.
3.8 Recordkeeping – We may process your personal data for the purposes of creating and maintaining our databases, backup copies of our databases, and our business records generally. The legal basis for this processing is our legitimate interests, namely ensuring that we have access to all the information we need to properly and efficiently run our business in accordance with this policy.
3.9 Security – We may process your personal data for the purposes of security and the prevention of fraud and other criminal activities. The legal basis of this processing is our legitimate interests, namely the protection of our website, services, and business, and the protection of others.
3.10 Insurance and risk management – We may process your personal data whenever necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, and/or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
3.11 Legal claims – We may process your personal data whenever necessary for the establishment, exercise, or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights, and the legal rights of others.
3.12 Legal compliance and vital interests – We may also process your personal data where such processing is necessary for compliance with a legal obligation to which we are subject or in order to protect your vital interests or the vital interests of another natural person.
4. Automated decision-making
4.1 We will use your personal data for the purposes of automated decision-making in relation to generating meaningful reports.
4.2 This automated decision-making will involve artificial intelligence and business analytics involving SaaS.
4.3 The significance and possible consequences of this automated decision-making are to generate factual data based on real-time information.
5. Providing your personal data to others
5.1 We may disclose your personal data to any member of our group of companies. This means our subsidiaries, our ultimate holding company, and all its subsidiaries insofar as reasonably necessary for the purposes, and on the legal basis, set out in this policy. Information about our group of companies can be found at powermetrics.
5.2 We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice.
5.3 Your personal data which are held in our website database will be stored on the servers of our hosting services providers identified at powermetrics.
5.4 We may disclose the personal data category or categories to our suppliers or subcontractors, identified at powermetrics in so far as reasonably necessary for business purposes specified by Powermetrics.
5.5 Financial transactions relating to powermetrics are handled by our payment services providers, PayPal, Stripe etc. We will share the necessary transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find the complete information about the payment services providers’ privacy policies and practices at powermetrics.
5.7 In addition to the specific disclosures of personal data set out in this Section 5, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise, or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
6. International transfers of your personal data
6.1 In this Section 6, we will provide all the information about the circumstances in which your personal data may be transferred to countries outside the United Kingdom and the European Economic Area (EEA).
6.2 We have offices and facilities in England and Wales. The competent data protection authorities have made an “adequacy decision” with respect to the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the competent data protection authorities, a copy of which can be obtained from powermetrics.
6.3 Specific category or categories of supplier or subcontractor is or are situated in specific countries. The competent data protection authorities have made an “adequacy decision” concerning the data protection laws of each of these countries and it is the same as mentioned in point 6.2.
6.4 You acknowledge that the personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use or misuse of such personal data by others.
7. Retaining and deleting personal data
7.1 This Section 7 sets out our data retention policies and procedures, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
7.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
7.3 We will retain your personal data as follows:
a) contact data will be retained for a minimum period of 30 days following the date of the most recent contact between you and us, and for a maximum period of over 90 days following that date;
b) account data will be retained for a minimum period of 30 days following the date of closure of the relevant account, and for a maximum period of over 90 days following that date;
c) profile data will be retained for a minimum period of 30 days following the date of deletion of the profile by you, and for a maximum period of over 90 days following that date;
d) customer relationship data will be retained for a minimum period of 30 days following the date of termination of the relevant customer relationship and for a maximum period of over 90 days following that date;
e) service data will be retained for a minimum period of 30 days following the date of termination of the relevant contract, and for a maximum period of over 90 days following that date;
f) transaction data will be retained for a minimum period of 30 days following the date of the transaction, and for a maximum period of over 90 days following that date;
g) communication data will be retained for a minimum period of 30 days following the date of the communication in question, and for a maximum period of over 90 days following that date;
h) usage data will be retained for 30 days following the date of collection; and
i) data category will be retained for a minimum period of 30 days and for a maximum period of over 90 days following the date of contact.
7.4 In some cases, it will not be possible for us to specify in advance, the period for which your personal data will be retained by us. In such cases, we will determine the period of retention based on the following criteria:
a) the period of retention of personal data category will be determined based on the period of non-usage.
7.5 If you grant us a license to publish any of your personal data, we may continue to retain and publish that personal data after the end of the relevant retention period specified in this Section 7 in accordance with the applicable license terms, subject to your data subject rights. If we cease to publish such personal data after the end of the relevant retention period specified in this Section 7, that personal data will be retained for a minimum period of 30 days and a maximum period of over 90 days following the date that publication ceases.
7.6 Nevertheless the other provisions of this Section 7, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
8. Security of personal data
8.1. We will take the appropriate technical and organizational precautions to secure your personal data and to prevent any loss, misuse or alteration of your personal data.
8.2. We will store your personal data on secure servers, personal computers and mobile devices, and in secure manual record-keeping systems.
8.3. The following personal data will be stored by us in encrypted form: your name, contact information, password(s) and cardholder data.
8.4. Data relating to your enquiries and financial transactions that is sent from your web browser to our web server, or from our web server to your web browser, will be protected using encryption technology.
8.5. You acknowledge that the transmission of unencrypted or inadequately encrypted data over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
8.6. You should ensure that your password is not susceptible to being guessed, whether by a person or a computer program. You are completely responsible for keeping the password you use for accessing our website confidential and we will not ask you for your password at any time except when you log in to our website.
9. Your rights
9.1. We have listed the rights that you have under data protection law.
9.2. Your principal rights under data protection law are:
a) the right to access – you can ask for copies of your personal data;
b) the right to rectification – you can ask us to rectify inaccurate personal data and to complete the incomplete personal data;
c) the right to erasure – you can ask us to erase your personal data;
d) the right to restrict processing – you can ask us to restrict the processing of your personal data;
e) the right to object to processing – you can object to the processing of your personal data;
f) the right to data portability – you can ask that we transfer your personal data to another organization or to you;
g) the right to complain to a supervisory authority – you can complain about our processing of your personal data; and
h) the right to withdraw consent – to the extent that the legal basis of our processing of your personal data is in consent.
9.3. These rights are subject to certain limitations and exceptions. You can learn more about the rights of data subjects by visiting httpss://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/.
9.4. You may exercise any of your rights in relation to your personal data by written notice to us, using the contact details mentioned on powermetrics.
10. Third-party websites
10.1 Our website includes hyperlinks to, and details of, third party websites.
10.2 In general, we have no control over and are not responsible for, the privacy policies and practices of third parties.
11. Personal data of children
11.1 Powermetrics is only targeted at persons over the age of 18 and above.
11.2 If we have reason to believe that we hold the personal data of a person under that age in our databases, we will delete that personal data.
12. Updating information
12.1 Please let us know at any time if the personal information that we hold about you needs to be corrected or updated.
13. Acting as a data processor
13.1 In respect of name, first, middle, or last name, title, company name, job title, email id, phone numbers, or any other contact information; we don’t act as a data controller; instead, we act as a data processor.
13.2 Insofar as we act as a data processor rather than a data controller, this policy shall not apply. Our legal obligations as a data processor are instead set out in the contract between us and the relevant data controller.
14. About cookies
14.1 A cookie is a file containing an identifier a string of letters and numbers that is sent by a web server to a web browser and is stored by the browser in the device. The identifier is then sent back to the server each time the browser requests a page from the server.
14.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
14.3 Cookies may not contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.
15. Cookies that we use
16. Cookies used by our service providers
17. Managing cookies
17.1 Most browsers allow you to refuse or accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and also from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
a) httpss://support.google.com/chrome/answer/95647 (Chrome);
b) httpss://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
c) httpss://help.opera.com/en/latest/security-and-privacy/ (Opera);
d) httpss://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
e) httpss://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac (Safari); and
f) httpss://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).
17.2 Blocking all cookies will have a negative impact on the usability of many websites.
17.3 If you block the cookies of this website then you will not be able to use all the features on our website.
18. Cookie preferences
19.3 We may notify you about the changes made to this policy by email.
20. Our details
20.1 This website is owned and operated by Powermetrics.
20.2 Powermetrics is a trading name of Cognitic Ltd
Registered office address- 39 Lulworth Gardens, Harrow, England, HA2 9NW
Company number 09371162 – All Rights Reserved.
20.3 Our principal place of business is at 39 Lulworth Gardens, Harrow, England, HA2 9NW
Company number 09371162
20.4 You can contact us:
by post, to the postal address given above;
using our website contact form;
by email, using the email address published on our website.
21. Data protection registration
21.1 We are registered as a data controller with the UK Information Commissioner’s Office.
21.2 Our data protection registration number is ZA414433.
22. Representative within the European Union
22.1 Our representative within the European Union with respect to our obligations under data protection law is David Amal and you can contact our representative by email provided in